Media Release – Western Canadian Delegation to Attend Agritechnica 2017
Regina, Saskatchewan – Saskatchewan Trade & Export Partnership (STEP) will lead a delegation of Western Canadian agricultural equipment manufacturers to Agritechnica 2017, the world’s largest bi-annual farm machinery and equipment trade show, from November 12 – 18, 2017 in Hanover, Germany.
STEP’s “Canada” branded pavilion is located in Hall #12 – Stand B13 where the estimated 450,000 visitors from 115 countries will be able to access Saskatchewan leading manufacturers of world-class dryland farming equipment.
“This event has evolved into the premier international expo for STEP members in the agricultural equipment supply chain,” said Chris Dekker, President and CEO with STEP. “The Canadian Pavilion, made possible through the assistance provided by Western Economic Diversification Canada, provides the necessary tools to ensure that Saskatchewan exporters maximize their profile and increase sales while taking full advantage of the new opportunities provided by CETA.”
STEP’s involvement in the event has grown exponentially from walking the show in the early editions to the 2017 display which will span 1400 square meters of prime tradeshow space and house 23 STEP members. The mission has the potential to secure up to $80 million in sales agreements.
Dekker noted that Agritechnica is a premier event where innovations are launched and trends are set.
“STEP members have world-class manufacturing facilities, technologies, and the expertise that enable them to compete and succeed in the international marketplace.”
Saskatchewan’s agriculture equipment manufacturers and supply industries play a major role in the province’s economy. Nearly 40% of Western Canada’s 11,000 farm and ranch implement manufacturing jobs are based in Saskatchewan.
STEP is a non-profit, membership driven, government/industry partnership, designed to promote the growth of Saskatchewan’s export industry. For more information, visit www.sasktrade.sk.ca.
For further information, please contact:
Chris Dekker, President & CEO
Saskatchewan Trade & Export Partnership (STEP)
Telephone: 306 787 1550