Media Release – Investing in Western Canadian Agricultural Manufacturing Exporters
Saskatoon, Saskatchewan – The Government of Canada is committed to helping grow Canadian businesses into globally competitive firms. To help reach that commitment, it is providing $700,000 to Saskatchewan Trade and Export Partnership (STEP) to raise global awareness of western Canadian agricultural equipment manufacturers and service companies at the international agricultural equipment trade show, Agritechnica 2017, in Hanover, Germany, November 12-18.
This investment, provided through Western Economic Diversification Canada’s (WD’s) Western Diversification Program, will allow STEP to rent approximately 3,000-square metres of floor space for STEP and Manitoba Trade and Investment (MTI) participants and others from across Canada. STEP and MTI will plan and organize two pavilions under a common Canada brand.
Agritechnica, with an attendance of 450,000 visitors from more than 75 countries, is the world’s most important show for western Canadian companies seeking to enter and maintain existing European markets and other international markets.
The investment will provide an opportunity for over 40 small- and medium-sized enterprises (SMEs) from Western Canada to pursue international export sales and business opportunities. Many of these companies may not have the resources to participate in Agritechnica on an individual basis. It is expected that participation in the trade show will result in 1,200 trade leads and approximately $70 million in sales within one year.
STEP is a privately-led, not-for-profit corporation supported by the public and private sectors. It leads the province’s export industry and assists Saskatchewan businesses with global marketing opportunities.
- Link to related news release.
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