Webinar: Marketing to Newer Canadians

Join Saskatchewan Trade & Export Partnership (STEP) and Mintel for a deep dive into the newer Canadian consumer group. Mintel will discuss consumers’ experience settling in Canada as well as their feelings of identity towards Canada and their home country. From there, Mintel will take a closer look at specific categories and occasions – such as newer Canadians’ participation in holidays, the video content they consume, the savings and investment products they own and how they’re navigating the Canadian housing market.

Introductory and Closing Remarks – Zasheer Shadab, Market Intelligence Specialist, STEP
Presentation – Scott Stewart, Associate Director, Lifestyles and Retail, Mintel

This event is complementary, however, please Register via Zoom to attend. You will receive a link directly from Zoom upon registration.