Trade Mission: Natural Products Expo West 2026

Natural Products Expo West (NPEW), held annually at the Anaheim Convention Center in California, is North America’s largest and most influential trade show for the natural, organic, and healthy products industry. The 2026 edition is expected to attract more than 70,000 industry professionals and over 3,200 exhibitors from around the world, showcasing innovations across categories such as organic foods, plant-based alternatives, dietary supplements, sustainable household products, and clean beauty.

Recognized as a global marketplace for health-driven and sustainability-focused product innovation, NPEW offers a strategic platform for STEP members to increase visibility, connect with key buyers, and explore new export opportunities in the U.S. and beyond. In addition to exhibiting at the show, STEP will also join forces with the Canada Organic Trade Association (COTA) and provincial partners to host a Canada-branded breakfast networking event, offering additional exposure for Canadian participants. Given ongoing trade tensions, STEP remains committed to monitoring the situation closely and will pivot quickly if necessary—adjusting support to ensure members continue to access strategic buyers.