Trade Mission: Agritechnica

As part of the continuing development of Saskatchewan’s agriculture machinery sector in global markets, a trade and business development mission will occur around the Agritechnica Ag Equipment Show in Hannover, Germany. Agritechnica is a biennial show attracing 400,000 people, primarily from the EU, but also from the rest of the world. If machinery exporters are looking for opportunities for their products in export markets for the first time, or need to expand their distribution in existing markets, Agritechnica is an excellent show for walking, getting an impression of competitive products, for viewing industry developments and for making valuable distribution contacts.

Europe offers 40% of the global market for agricultural machinery with Germany and France being the largest markets within Europe. In addition to attracting key Western European trading partners, Agritechnica attracts many agricultural contractors, dealers/distributors, equipment cooperative managers, wholesalers and trade organizations from Central and Eastern Europe, North America, Africa, Central and South America, Australia/New Zealand, the Middle East and the Far East.

STEP’s presence will include a large group display at the show, pre-arranged meetings with buyers, and representation of non-attending members.