Webinar: Maximizing Your Online Presence for Export Success with Pattison Media & Lift Interactive

Looking to expand your market reach and strengthen your digital presence to support your export journey? Join Saskatchewan Trade & Export Partnership (STEP) for an exclusive webinar with experts from Pattison Media & Lift Interactive. They’ll share strategies for optimizing your website and digital marketing to drive growth and increased visibility in (inter)national markets.

In this webinar, you’ll learn essential techniques for enhancing your online presence to attract buyers and build credibility, with topics including:

• Build a Strong Brand Presence: Discover how logo design, branding, and a professional website can enhance your business’s reputation and appeal in export markets. You will also learn key security strategies to protect your brand’s online presence from scams and fraudulent inquiries.
• Optimize Website Content for Audiences: Learn essential best practices for keeping your website fresh and engaging as you prepare for trade shows. Our speakers will provide insights on structuring content for improved search engine performance, leveraging Google’s algorithm, and utilizing strategic questions in contact forms for effective lead pre-screening.
• Expand Your Digital Reach: Explore digital advertising strategies to enhance visibility, including effective website calls to action and lead generation techniques. Our experts will also cover video production methods and discuss how to implement security measures to safeguard downloadable resources and protect your content.

Speakers

Micah Slavens, Principal & Co-founder, Lift Interactive

Micah is an experienced digital strategist with over 20 years shaping online experiences and marketing strategies. As co-founder of Lift Interactive, he has led the award-winning studio in creating impactful digital solutions for clients like Adobe, GE, and USAFacts. Micah combines his Executive MBA and ICD.D Governance designation with his passion for innovative digital strategy, helping clients navigate the digital landscape with a blend of creativity and business insight. His work is dedicated to delivering results that drive growth and elevate brand presence in competitive markets.

Glen Erickson, Director, Nimble Digital, at Lift Interactive, powered by Lift Interactive and Pattison Media

Glen is a leader and a strategist, spending the better part of the past 25 years in the digital design and local music industries. HIs current role as Director of Nimble Digital, a new initiative from Lift Interactive and Pattison Media, is the perfect vehicle for a life learning how to apply vision and empathy to every task, discipline, and community. His passion for arts, design, and people has led to some proud achievements, from building his own Record Label & music career, to leading municipal and provincial arts organizations in restructuring, and turning his own hobby of a first website in 1995 to career in building an exciting new digital agency.

Registration

To secure your spot for this webinar, please REGISTER by February 5, 2025. You will receive confirmation of your registration along with a link to the webinar directly from Zoom.