WEBINAR: Driving Export Success – Digital Marketing Before, During & After Trade Shows
Join Saskatchewan Trade & Export Partnership (STEP) and Directwest for a focused session designed to help exporters confidently leverage digital marketing to maximize your in-market impact leading up to, during, and following a trade show.
Learn how to boost pre-show visibility, engage audiences during the event, and convert leads into long-term opportunities.
Session Highlights:
- Pre-show digital strategy: Increase visibility and drive qualified booth traffic
- During-show engagement: Use online tactics to support real-time interactions
- Post-show follow-up: Turn new contacts into partners and ongoing opportunities
- Tools & best practices: Platforms and techniques tailored to exporters
- Real-world examples: See how digital marketing amplifies trade show success
Featured Speakers:
Nia Gourgaris | Media Specialist, Directwest
Nia is a key member of the Sales Team at Directwest, where she works closely with Saskatchewan businesses to strengthen their digital presence and expand their market reach. She specializes in helping organizations make strategic use of digital advertising and targeted marketing solutions that boost visibility both locally and in new markets. Known for her client-focused approach and practical guidance, Nia helps companies understand where their audiences are—and how to connect with them effectively through data-driven digital strategies. Her work supports businesses at every stage of growth, from building awareness to driving measurable
engagement and new customer opportunities.
Nelson Hackewich| Search Marketing Specialist, Directwest
Nelson Hackewich is a Marketing Analyst at Directwest, where he brings a strong data-driven approach to helping businesses strengthen their digital presence and expand their reach. He specializes in developing integrated, multi-channel marketing strategies that combine search advertising, digital billboards, video, social platforms, and targeted online campaigns to reach audiences with precision and impact.
With deep expertise in analytics, performance optimization, and campaign planning, Nelson supports clients in understanding audience behavior, setting measurable goals, and executing campaigns that drive meaningful engagement and conversions. His strategic, insight-focused work helps organizations grow their
visibility both locally and in new markets, making him a valuable voice on how
businesses can leverage digital tools to maximize their marketing results.
This webinar is ideal for Saskatchewan exporters looking to strengthen your global reach and increase your trade show ROI.
Don’t miss this opportunity to discover how to boost your in-person marketing efforts with digital reach!
This event is complementary, however, please Register by December 2nd to secure your spot. You will receive a confirmation of registration directly from Zoom.
