Trade Mission: CHFA NOW Toronto

This mission is open to exporting companies in Alberta, Saskatchewan, and Manitoba. 

CHFA NOW Toronto, hosted by the Canadian Health Food Association, is Canada’s premier trade show for natural, organic, and wellness products. The event brings together retailers, manufacturers, distributors, and industry professionals from across the country. It offers Saskatchewan companies a valuable platform to showcase innovative food, beverage, natural health, and personal care products to a targeted audience of buyers and decision-makers.

In partnership with Manitoba and Alberta, STEP will feature a Prairie Pavilion—creating a strong, unified Western Canadian presence on the show floor. This collaborative space is designed to increase visibility and attract buyer traffic. By exhibiting within the Prairie Pavilion, Saskatchewan companies will have the opportunity to connect directly with national and regional retailers, health-focused grocery chains, specialty stores, and distributors.

This event provides direct access to the Canadian retail market, helping companies expand their domestic footprint, strengthen brand recognition, and secure new listings across multiple provinces.

To participate in this mission, please complete the Mission Registration form and send to ksimonson@sasktrade.sk.ca by May 22, 2026.