BEGIN:VCALENDAR
VERSION:2.0
METHOD:PUBLISH
CALSCALE:GREGORIAN
PRODID:-//WordPress - MECv7.21.0//EN
X-ORIGINAL-URL:https://sasktrade.com/
X-WR-CALNAME:Saskatchewan Trade & Export Partnership (STEP)
X-WR-CALDESC:Prosperity through trade.
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-PUBLISHED-TTL:PT1H
X-MS-OLK-FORCEINSPECTOROPEN:TRUE
BEGIN:VEVENT
CLASS:PUBLIC
UID:MEC-ec04e8ebba7e132043e5b4832e54f070@sasktrade.com
DTSTART:20251203T170000Z
DTEND:20251203T180000Z
DTSTAMP:20251118T161600Z
CREATED:20251118
LAST-MODIFIED:20251118
PRIORITY:5
SEQUENCE:2
TRANSP:OPAQUE
SUMMARY:WEBINAR: Driving Export Success – Digital Marketing Before, During & After Trade Shows
DESCRIPTION:Join Saskatchewan Trade & Export Partnership (STEP) and Directwest for a focused session designed to help exporters confidently leverage digital marketing to maximize your in-market impact leading up to, during, and following a trade show.\nLearn how to boost pre-show visibility, engage audiences during the event, and convert leads into long-term opportunities.\nSession Highlights: \n\nPre-show digital strategy: Increase visibility and drive qualified booth traffic\nDuring-show engagement: Use online tactics to support real-time interactions\nPost-show follow-up: Turn new contacts into partners and ongoing opportunities\nTools & best practices: Platforms and techniques tailored to exporters\nReal-world examples: See how digital marketing amplifies trade show success\n\nFeatured Speakers: \nNia Gourgaris | Media Specialist, Directwest\n\nNia is a key member of the Sales Team at Directwest, where she works closely with Saskatchewan businesses to strengthen their digital presence and expand their market reach. She specializes in helping organizations make strategic use of digital advertising and targeted marketing solutions that boost visibility both locally and in new markets. \nKnown for her client-focused approach and practical guidance, Nia helps companies understand where their audiences are—and how to connect with them effectively through data-driven digital strategies. Her work supports businesses at every stage of growth, from building awareness to driving measurable\nengagement and new customer opportunities.\nNelson Hackewich| Search Marketing Specialist, Directwest\n\nNelson Hackewich is a Marketing Analyst at Directwest, where he brings a strong data-driven approach to helping businesses strengthen their digital presence and expand their reach. He specializes in developing integrated, multi-channel marketing strategies that combine search advertising, digital billboards, video, social platforms, and targeted online campaigns to reach audiences with precision and impact.\nWith deep expertise in analytics, performance optimization, and campaign planning, Nelson supports clients in understanding audience behavior, setting measurable goals, and executing campaigns that drive meaningful engagement and conversions. His strategic, insight-focused work helps organizations grow their\nvisibility both locally and in new markets, making him a valuable voice on how\nbusinesses can leverage digital tools to maximize their marketing results.\n\nThis webinar is ideal for Saskatchewan exporters looking to strengthen your global reach and increase your trade show ROI.\nDon’t miss this opportunity to discover how to boost your in-person marketing efforts with digital reach!\nThis event is complementary, however, please Register by December 2nd to secure your spot. You will receive a confirmation of registration directly from Zoom.\n
URL:https://sasktrade.com/events/webinar-driving-export-success-digital-marketing-before-during-after-trade-shows/
ORGANIZER;CN=Katya Tomlinson:MAILTO:ktomlinson@sasktrade.sk.ca
CATEGORIES:STEP Event,Webinar
LOCATION:Virtual Zoom Meeting
ATTACH;FMTTYPE=image/jpeg:https://sasktrade.com/wp-content/uploads/2024/11/iStock-1954240159-scaled.jpg
END:VEVENT
END:VCALENDAR